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2019-3 Social Media Policy

Passed by the Board of Aldermen on January 9, 2019
Ayes:  Humble, Robb, Pilcher, Kassner
Nays:  None




City Social Media Accounts

  1. The City’s social media accounts shall be administered and monitored by the City Clerk or other City official, as determined by the Mayor.
  2. The City website is the City’s primary and predominant internet presence.
    1. Whenever possible and appropriate, content posted to the City’s social media accounts shall also be available on the City’s website.
    2. Whenever possible and appropriate, content posted to the City’s social media accounts pages shall contain links directing users back to the City’s official website for in-depth information, forms, documents, or online services necessary to conduct business with the City.
  3. The same City official responsible for disseminating public information on the City’s website shall be responsible for the content of any related social media accounts.
  4. The City’s social media accounts shall comply with all applicable City ordinances, policies, and standards.
  5. The City’s social media accounts shall comply with all applicable Missouri State statutes, ethics and elections regulations, and administrative rules.
  6. The City’s social media accounts are subject to Missouri public records laws; as such, any content maintained in a social media format is a public record. The City Clerk is responsible for responding to any public records requests.  Whenever possible and appropriate, the City’s social media accounts shall clearly indicate that any comments and content posted or submitted for posting are subject to public disclosure.
  7. Whenever possible and appropriate, viewers/users of the City’s social media accounts shall be notified that the following forms of content are not permitted:
    1. Profane or aggressive language;
    2. Content that promotes, fosters, or perpetuates discrimination on the basis of race, creed, color, age, religion, gender, marital status, status with regard to public assistance, national origin, physical or mental disability, or sexual orientation;
    3. Sexual content or links to sexual content;
    4. Solicitations of commerce;
    5. Conduct or encouragement of illegal activity;
    6. Information that may tend to compromise the safety or security of the public or public systems; and
    7. Content that violates a legal ownership interest of any other party.
  8. The City reserves the right to restrict or remove any content that is deemed in violation of this policy, and may immediately edit or remove posts or comments.
  9. The City reserves the right to disable all post and comment features on the City’s social media accounts.

City Employees’ Personal Social Media Accounts

  1. Employees are prohibited from posting material that may include discriminatory remarks, harassment, threats of violence, or similar inappropriate or unlawful content.
  2. Employees shall avoid posts that may be viewed as malicious, obscene, or intimidating.
  3. Employees shall not divulge the City’s private and confidential information.
  4. Employees are prohibited from accessing personal social media accounts during working hours.
  5. Employees shall not use personal social media accounts to speak on the City’s behalf.
  6. Employees who come across negative or disparaging posts or comments about the City or City officials should avoid the temptation to react and instead report the content to their supervisor.
  7. Employees should have no expectation of privacy for any content that is viewed, downloaded, printed, created, stored, received, sent, or otherwise transmitted from or through City-provided technology and equipment.
  8. Employees shall review and sign a document outlining the City’s social media policy to acknowledge an understanding of the policy.

Read and passed this 9th day of January 2019.


Jason Rich, Mayor



Brittany Schenker, City Clerk